Founded in Seoul in 2026 with a single rule: build fewer artists, with more attention. Chapter 01 opens with GENUS — a 5-member boy group that will stand alone on our roster until the work earns its second chapter.
Former A&R at three majors over twelve years. Quit in 2025 to build something smaller.
Producer. Builds albums around a single room's acoustic. Studio Ochre is his fourth.
Runs the business so the artists don't have to. Doesn't believe in content calendars.
We audition once, in full. No rolling casting. If we don't find the voice we're listening for, we wait twelve months.
Our artists don't owe the internet a daily post. The week is measured in how far one voice has travelled, not how many clips you saw.
Each album is built in one physical space, over one season. No remote stems, no split sessions, no "we'll fix it in the mix."
A human opens every audition tape we receive. No algorithms. No auto-rejects. It takes three months — we think that's fair.
A renovated studio building on Dosan-daero 12-gil — a rehearsal floor, a vocal booth, a 32-seat room for showcases, and a coffee machine no one knows how to clean. Every artist on the roster works here. The label has no other office.
Interviews, features, imagery requests. Please include your outlet and deadline.
Please use the form for submissions. This email is for accessibility or technical issues only.
Partnerships, licensing, showcase bookings. Expect a reply within five business days.